The Witcher channels

What was the project about?

The Witcher games revolve around Geralt of Rivia, a skilled monster hunter, and his adventures in a fantasy world of magic, political intrigue, and dangerous creatures. The gameplay mainly focuses on exploration, combat, and decision-making as the player navigates Geralt in the game world, completing quests, and fighting enemies.

Our main aim for the communication campaign is keeping our community up to date on the latest news regarding the series and maintaining a strong connection between the brand and its community. This was achieved through a variety of interactions and engagement strategies, which I have listed below.

Real Time Marketing

I was responsible for coming up with creative ideas, coordinating assets and creating copy for our The Witcher communication channels. My greatest achievement is creating a post for a trend on X (formerly known as Twitter) called ‘’reply with a and we’ll give you..’’, where I interacted in a creative way with the community by replying to their tweets. The post gathered over 490K views and 1.3K comments.

The Sales

I was also in charge of sharing sales information with our community. This involved coordinating the delivery of assets and writing the copy for posts.

TikTok content creation

One of my initiatives was creating a couple TikToks to engage with the community there and have fun together through memes. My creations were a huge success, generating over half a million views combined - way above average for our account at that time.