Projects I've been a part of

League of Legends

As part of the social media team we managed the Polish League of Legends social media accounts on Instagram, X, and Facebook. My job was to create and plan posts, reply to comments and messages, adapt content for Polish community members, and stay updated on what’s trending.

VALORANT

I was one of the project owners for Polish VALORANT social media channels including Instagram, TikTok, X and Facebook. My responsibilities involved: preparing social media posts, moderating comments and DMs, localizing posts for Polish community, coordinating contests dedicated to the community and keeping up with the latest trends.

Cyberpunk 2077

As a part of the Community team, our main goal was to maintain a strong connection between CD PROJEKT RED and its community. We were responsible for its brand image and we took care of all the posts that our community members see on various social media platforms, such as Facebook, X (formerly known as Twitter) and Instagram.

Cyberpunk 2077: Phantom Liberty

We had set several key goals for our communication campaign. First, we wanted to introduce players to the new characters, locations and content in the expansion. Second, we wanted to draw attention to the fact that world in Cyberpunk 2077 is still being developed and improved. The huge Update 2.0 was released in the time period close to the expansion release, which introduced numerous changes, fixes and additions to the gameplay. Lastly, we wanted to introduce new players to the world of Cyberpunk.

Cyberpunk: Edgerunners

The main aim of the Community team's strategy was to build awareness around the anime in the Cyberpunk 2077 community and reach new audiences. We wanted people to be aware of the fact that Edgerunners is a self-contained story in the Cyberpunk universe that everyone knows and loves. In addition to that, our goal was also to showcase the newest 1.6 update (called “Edgerunners update”) which contained various gameplay fixes, improvements and content inspired by the anime.

CD PROJEKT RED - Employer Branding and Other

I was responsible for posting on CD PROJEKT RED official channels and closely collaborating with the Employer Branding team, which resulted in learning this field directly from the professionals. What is more, I was involved in some Employer branding Related TikToks, such as dogs in the office TikTok and REDsummer internship communication campaign where I was one of the last year interns performing in one of the TikToks.

The Witcher channels

Our main aim for the communication campaign is keeping our community up to date on the latest news regarding the series and maintaining a strong connection between the brand and its community. This was achieved through a variety of interactions and engagement strategies.

The Witcher 3: Wild Hunt Next-Gen

Our main aim for the communication campaign was to celebrate the game's 7th anniversary, bringing back fond memories for long-time players with the addition of new content and various enhancements to the game. We also aimed to introduce new players to our game universe.