The Witcher 3: Wild Hunt Next-Gen

What was the project about?

Our main aim for the communication campaign was to celebrate the game’s 7th anniversary, bringing back fond memories for long-time players with the addition of new content and various enhancements to the game. We also aimed to introduce new players to our game universe.

Short videos copywriting

I was responsible for creating copy for our communication channels - X (formerly known as Twitter) and Facebook. The goal of this effort was to showcase selected locations and combat sequences from the game.

Some examples below:

Photo Mode challenge communication and judging

My team and I conducted the Photo Mode Challenge competition. My responsibilities included copywriting for our communication channels, overseeing the creation of terms and conditions with our legal team and conditions and judging the best entries.

Streams Moderation

I was also responsible for moderating the chat during The Witcher 3 Next-Gen dedicated streams on our Twitch channel.